Let’s Enlighten India:A Strategic Public Relations Campaign for Solar Panels and Solar Lanterns

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Illustration representing the "Let’s Enlighten India" public relations campaign promoting solar panels and solar lanterns for sustainable energy access.




Earth plugged into the sun, symbolizing solar energy powering the planet for a sustainable future.

👉Wide gap between power supply and demand in India with rural 
      areas being affected the most .

👉Depletion of traditional source of energy that comprises fossil fuel.

 👉Non-polluting with no enviromental hazards caused.

👉Available abundance with limited utility expenses.
 

 



Solar panel manufacturing unit showcasing modern photovoltaic panel production in India.
👉As a solar installation and evironmental energy technology provider. We provide a comprehensive, sustainable, integrated, energy solution. 

👉Our products include Solar Panels, Solar Heating, Solar Power Storage systems for charging electronics gadgets etc.

👉As pioneers, we drive solar advancement through our own developmental vision. For many years, our ideas and patents molded the solar energy indusrty.




Infographic showing how solar lanterns improve health, education, and work by addressing issues like fire risk, medical access, school lighting, women’s safety, and household fuel costs.
👉Providing the customized services at a reasonable price


👉Increase the growth rate sales 

👉Provide the products service quicker than the competitors

👉To provide long lasting durable products.

👉Increase the customer awarness regarding the solar energy through effective promotional tools.



Visual display of solar energy products including solar panels, solar lanterns, and their applications in schools, households, street stalls, and lodging facilities





Hand drawing red circle around the word CUSTOMER with arrows pointing toward it, emphasizing customer-centric marketing and business strategy.

  • Rural households
  • Rural markets
  • Restaurants
  • Educational Institutions
  • Low voltage supplied houses
  • Schools and College hostels
  • Street Lamps




 
Promotional activities for solar energy awareness including public gatherings, radio and TV promotions, press conferences, and equipment exhibitions with media partners like 89 degree radio, Citigraph, and Star TV.

👉Communication through public gathering in rual areas.

👉Television and Radio promotion from regional centers.

👉Holding press conference in different localities.

👉Demonstation of equipments through exibition. 




👉Newspapers,Fliers,Billboards
"Solar power billboard with the text 'This isn't a billboard. It's a power plant.' promoting renewable energy solutions.

👉Online Advertising

👉Social media

👉Banners Ads

👉Particiapating at Solar Summit 




Image symbolizing 'Cut out the darkness' initiative for the 'Let’s Enlighten India' campaign, showing a glowing solar lantern bringing light and hope to communities without electricity.



👉We initiated the event "Cut Out the Darkness" to promote understanding of life in areas without electricity and our efforts to offer solar lanterns to people in these areas.

👉Organized multiple conferences in urban areas entitled " Solar-Driven Energy in Urban Cities" throughout the month.

👉Our company is going to organize a seminar in December 2024 at the IIT Delhi University Conference Hall titled Energy Management in Educational Institutes.". 



Facebook promotional banner alongside images of rural communities benefiting from solar lanterns for off-grid lighting.




CSR activities for 'Let's Enlighten India' campaign: Solar lantern distribution to rural women and children studying under solar street lights, showcasing community empowerment and off-grid lighting solutions.
  • Reaching out to the far flung areas with solar driven products at highly subsidised rates.
  • Free installation of solar panels in the primary level schools with an annual maintenance sshemes.
  • Free distribution of soalr lanterns, so it can replace the pollution causing oil lamps.
  • Solarise going to continue to deliver solar products to the people in need of light by collaborating the N.G.Os work particlarly in rual areas

Infographic: 'Brighter Nights for Brighter Days' highlights 1.2 billion without electricity and 80% rural kerosene lamp use, promoting solar lighting for un-electrified areas.





Bar chart survey: Majority of Indian commercial and residential sectors deem solar power development 'Very important'





Hands cupping a green globe featuring a city, solar panel, and wind turbines, symbolizing global renewable energy and a sustainable future.












Location: Kolkata, West Bengal, India

Comments

  1. NehaDagar27 November 2024 at 15:46

    Wow, I came to learn about machines, and your information is absolutely amazing! For more insights and if your are looking for the Best solar products manufacturers and suppliers
    ! We specialize in reliable solutions to meet all your solar product needs. Keep up the great work!

    ReplyDelete

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